Thursday, September 30, 2010

Courting The Sponsors

The team has been planning for awhile for a bigger season and I've been really busy doing research of writing a proper proposal as all my current sponsors have been received through word of mouth and connections so things were a lot easier but for 2011 we could be running as many as three racing programs, so this could involve some serious money and support.

Courting the sponsors is like dating, the sponsors are always a little skeptical when they start sponsoring you but once you've proven your worth and loyalty, it is like a match made in heaven and could be come a very long standing marriage. This is kind of how I am with Toyota and Toyota Racing Development. Coming from a Toyota family, I have pretty much owned nothing but Toyotas and when I started racing guess what I ran? A Toyota Camry until I got more serious and then bought a limited-production Toyota Corolla, which has taken me to 14 consecutive championships between 2007 and 2010.

What three cars am I likely to be racing in 2010? I don't know but I know all two or three are going to be a Toyota of some sort.

The sponsors we have talked to that are interested in supporting our programs have asked use to turn in a formal proposal, which is what I'm doing now.

Keep reading as 2011 looks its going to an incredibly crazy and chaotic year if all our sponsor deal go through and we put ink to the paper.

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